What is SEO or Search Engine Optimisation? It’s a practice of optimising websites so that search engines can find them, and depending on how well your website is optimised, rank them high on their result pages.
There are many different search engines out there, one of the most popular being Google, which has over 75% of the internet search market. This is why it’s important to follow their algorithms and best practices in order to rank as high organically as possible.
In real life, especially for highly competitive keywords it may be very difficult to rank in the top pages, in which case you may wish to consider a paid search campaign (PPC) or a different marketing strategy altogether.
The Dott can analyse your current rankings and devise a strategy to improve and better optimise your site in order to achieve your ideal ranking, as we already do so for many of our clients.