Websites come in many shapes and sizes. Some are very simple and straight to the point, while others prefer to show off some flair in design or coding skills.

Whatever the scope, The Dott’s creative web designers agree that every site should have the following:

Great Layout

A well-structured layout ensures that visitors can easily access the information they're looking for. This not only enhances user experience but also maintains brand consistency. Can you provide more details about the importance of a great layout?

A great layout can make or break a website. It not only helps in guiding users to find information quickly but also reinforces the brand's identity. An organised layout should prioritise the most important content, making it accessible to users with minimal effort. This is achieved through careful placement of text, graphics, and ads to ensure visual balance and consistency.

Simple Graphics and Colours

How can the appropriate use of graphics and colours enhance the user experience and guide visitors effectively?

The use of simple graphics and colours is crucial for creating a pleasant user experience. These elements should complement the content and not overwhelm or distract the visitors. By using them judiciously, you can naturally guide users to the information and functionality they seek. This can be achieved through a well-thought-out colour scheme, relevant imagery, and avoiding unnecessary clutter.

Easy Navigation

What about the importance of user-friendly navigation in website design?

User-friendly navigation is the backbone of a successful website. It involves creating a logical site structure, intuitive menus, and clear pathways for users to explore the content. This ensures that the visually appealing design is complemented by seamless functionality and interactivity. Visitors should find it easy to move around the site, making their experience enjoyable and productive.

Great Content

What role does high-quality, relevant content play in website design, and how does it contribute to search engine optimisation through the use of relevant keywords?

Great content is the heart of any website. It not only provides value to visitors but also plays a crucial role in SEO. Relevant, up-to-date content helps users find the information they're looking for while using the right keywords strategically can optimise the site's visibility on search engines. It's essential to strike a balance between quality and quantity in content to engage and inform your audience effectively.

Easy for you

What benefits does a user-friendly content management system bring to website owners?

Making a website easy for owners is essential for efficient management. A user-friendly content management system allows website owners to update, change, or add new content, graphics, forms, and functionalities without the need for developer assistance. This not only saves time but also reduces costs associated with website maintenance.


The Dott. team have built many websites for our happy clients, ranging from a simple presentation sites, through complex directories and e-commerce. Let us find the right solution for your business.

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